In Bloom: Close-Up Flowers

In Bloom is Avedis' series of close-up images that capture the beauty of flowers frozen in time at their best.


As an experienced fashion and beauty photographer, Avedis has long camouflaged the imperfections of human beings with makeup, soft-focus lenses and flattering lighting. When he turned his camera to the world of flowers, however, he recognized that there was no need to alter the true appearance of his subjects since he saw no imperfections to erase. As his wife once observed, "There are no flowers that cannot be liked."

Each flower, from the simplest daisy to the complicated orchid with its many varieties, has its own beauty and distinguished character. Avedis captured the fine lines, ripe colors and simple curves of nature's best gift to mankind that we take for granted.